Yes, this is a marketing post. I hope to have more of them now that I'm reading more marketing and design news. Anyways, here's the scoop. Apparently, Kellogg's is phasing out their cartoon characters on their sugary cereals, on account of them not wanting to attract kids to unhealthy food (anymore). Here's the link:
Kellogg to Phase Out Some Food Ads to Children
My thought is, if cartoon characters were so successful at marketing unhealthy food (although one could argue kids like it because it tastes good), why can't they market healthy food with cartoon characters! I can see it now, on Saturday morning cartoons. "Hey kids, it's me, Marvin the monkey, reminding you to eat bananas every day! It's part of this complete breakfast!"
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2 comments:
I never watched Saturday morning cartoons, not a whole lot of T.V. at all to tell the truth. So maybe that's why I don't care for the sugary breakfast cereals.
You may be on to something with the monkey business, though.
That's kinda sad... It's like saying good-bye to your childhood. No more Trix rabbit, or Lucky Charms Elf, Tony the Tiger, Flinstones on Cocoa Pebbles boxes, or that Puffed Wheat bear. *Sigh*
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